NEUROMARKETING KAO NOVA MARKETINŠKA PARADIGMA

Neuroethics of neuromarketing

• Neuromarketing is upon us. Companies are springing up to offer their clients brain-based information about consumer preferences, purporting to bypass focus groups and other marketing research techniques on the premise that directly peering into a consumer's brain while viewing products or brands is a much better predictor of consumer behavior. These technologies raise a range of ethical issue...

Paradigma: Agent Implementation through Jini

One of the key problems of recent years has been the divide between theoretical work in agent-based systems and its practical complement which have, to a large extent, developed along different paths. The Paradigma implementation framework has been designed with the aim of narrowing this gap. It relies on an extensive formal agent framework implemented using recent advances in Java technology. ...

Neuromarketing And The Science of Influence

Neuromarketing and consumer neuroscience: contributions to neurology

BACKGROUND 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contributions to the scientific discourse from developing a biological model that tries to explain context...

Risk-taking Behavior in Adolescents: The Paradigma

The majority of adolescents emerge from the second decade of life relatively unscathed by serious social, psychological, or physical disability. I4 Risk behaviors are largely responsible for the negative health outcomes among the remaining significant minority of adolescents. The primary immediate threats to adolescent health are preventable behaviors such as substance use, dangerous vehicle us...